NetworkNewsBreaks – SRAX, Inc. (NASDAQ: SRAX) Re
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SRAX (NASDAQ: SRAX), a digital-marketing and consumer data-management technology company, today released results from a survey conducted by the company’s BIGtoken mobile app that shines a light on the multifaceted political issues that impact voting decisions. The survey of 25,469 Americans was conducted in December 2019 and has a less than a +/- 1% margin of error. Per the survey, 29% of all respondents said they’d vote for a Democrat, while 25% are planning to vote for a Republican. Important topics with a “moderate to extreme” effect on women voters included healthcare costs (76%), universal healthcare (70%), student loans (67%), and immigration (63%). “What we’re seeing in the data is a harbinger of the election results but perhaps a bit of a myth-buster also,” SRAX COO and BIGtoken co-founder Kristoffer Nelson stated in the news release. “We see some supposedly ‘hot-button’ issues that don’t matter as much as we might have thought, while other topics are critical to forming voting opinions. In general, women are making their own conclusions about the political climate despite what controversies they may be reading in the popular press. It’s critical to keep an eye on changing attitudes, and platforms like BIGtoken provide an ideal mechanism for brands and businesses to measure the pulse of today’s consumers.”
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