When you see something like this, the first reacti

When you see something like this, the first reaction is, that is great news.

But you have to ask, why? Why now?

"Judith will be an amazing addition to our board and will be joining VERB at a pivotal time in our Company's current growth trajectory," said VERB Chairman and CEO Rory J. Cutaia. "Judith has a wealth of expertise advising companies on their international expansion. We look forward to benefiting from her unique insights and expertise as we expand our footprint into international markets."

From linkedin Ms. Hammerschmidt has "Special skills in international tax structuring for expanding companies to maximize profit from growth."

VERB's products are used around the world but mostly US companies that have expanded Globally. Since a large majority of the companies are US based, that should be no surprise to anyone.

This feels like a VERB presence in Europe and/or Asia may be in the future. I'm sure it will, but is that something that happens next year or later?

"pivotal time in our Company's current growth trajectory"

You don't expand into another AOW for the heck of it and unless you have rock solid growth in your current market.

To me, it sounds like an inflection point

in·flec·tion point
noun
1. MATHEMATICS - a point of a curve at which a change in the direction of curvature occurs.
2. US (in business) a time of significant change in a situation; a turning point.