WEYL news : Dec. 05, 2019 (GLOBE NEWSWIRE) -- Weyland Tech, Inc. a leading global Platform-as-a-Service (PaaS) provider of m-Commerce and fintech solutions, is supporting an upcoming launch of a new mobile app on Android and iOS for Push Interactive’s AstrologyNova horoscope community. This announcement follows Weyland Tech announcing last week its plans to acquire Push.
“Weyland’s earlier work with Push to support the North American introduction of our CreateApp platform led to this strategic acquisition and now co-developed mobile app,” said Eddie Foong, Weyland’s chief product officer and founder of CreateApp. “The AstrologyNova app has been one of our initial joint projects and a technology testbed for enhancing our mutual platforms as we prepare CreateApp for a major rollout to the U.S. SMB market. This includes new tools and APIs now in place for tighter, more robust platform integration and an expanded product pipeline.”
While the AstrologyNova app demonstrates the valuable synergies of the respective platforms and sets the stage for revenue stream expansion, it also highlights some of the significant brand value Push brings to the table. Push not only provides end-to-end eCommerce services for SMB and major brands, but also has valuable brands of its own like AstrologyNova.
AstrologyNova taps the growing online ‘mystical services’ market currently valued at more than $2 billion. Since the launch of AstrologyNova.com in 2016, signups have doubled year over year to now reaching more than 1 million subscribers. Hundreds of thousands of subscribers are active daily on the AstrologyNova online channel, which includes Facebook and other social media outlets. More than a million customized astrological readings are emailed daily to subscribers based on their submitted information, including career goals, marital status and personal aspirations.
AstrologyNova’s basic subscription is free, with upgrade options of $4.99 and $9.99 per month to receive more personalized astrological readings and predictions, as well as other types of mystical readings based on numerology and Tarot. AstrologyNova also generates revenue from targeted advertising via Google, Outbrain and PowerInbox and other ad partners, and users can be re-engaged and remarketed for other products and services.
The new CreateApp-powered mobile app will offer a new level of accessibility and interaction for AstrologyNova subscribers, while providing Push deeper insights into user activity and personal preferences that can lead to greater conversions and monetization.
The Weyland CreateApp platform enables SMBs to deploy native mobile applications without technical knowledge or background. Offered in 14 languages with more than 70 integrated modules, it empowers businesses to increase sales, reach more customers, manage logistics, and promote their products and services via mobile in an easy, affordable and highly efficient way.
“We attribute AstrologyNova’s rapid user growth to our data driven lead capture campaigns, optimized sales funnel, and proprietary content collection and delivery platform,” commented Push’s chief technology officer, Tom Furukawa. “We see the new native mobile app driving further acceleration and broader market reach, particularly with younger demographics who are more mobile centric. In addition to driving U.S. subscriber growth, Weyland’s strong presence in Southeast Asia and CreateApp’s multi-language support opens up a huge new international market for AstrologyNova in a turn-key fashion.”
“Weyland’s earlier work with Push to support the North American introduction of our CreateApp platform led to this strategic acquisition and now co-developed mobile app,” said Eddie Foong, Weyland’s chief product officer and founder of CreateApp. “The AstrologyNova app has been one of our initial joint projects and a technology testbed for enhancing our mutual platforms as we prepare CreateApp for a major rollout to the U.S. SMB market. This includes new tools and APIs now in place for tighter, more robust platform integration and an expanded product pipeline.”
While the AstrologyNova app demonstrates the valuable synergies of the respective platforms and sets the stage for revenue stream expansion, it also highlights some of the significant brand value Push brings to the table. Push not only provides end-to-end eCommerce services for SMB and major brands, but also has valuable brands of its own like AstrologyNova.
AstrologyNova taps the growing online ‘mystical services’ market currently valued at more than $2 billion. Since the launch of AstrologyNova.com in 2016, signups have doubled year over year to now reaching more than 1 million subscribers. Hundreds of thousands of subscribers are active daily on the AstrologyNova online channel, which includes Facebook and other social media outlets. More than a million customized astrological readings are emailed daily to subscribers based on their submitted information, including career goals, marital status and personal aspirations.
AstrologyNova’s basic subscription is free, with upgrade options of $4.99 and $9.99 per month to receive more personalized astrological readings and predictions, as well as other types of mystical readings based on numerology and Tarot. AstrologyNova also generates revenue from targeted advertising via Google, Outbrain and PowerInbox and other ad partners, and users can be re-engaged and remarketed for other products and services.
The new CreateApp-powered mobile app will offer a new level of accessibility and interaction for AstrologyNova subscribers, while providing Push deeper insights into user activity and personal preferences that can lead to greater conversions and monetization.
The Weyland CreateApp platform enables SMBs to deploy native mobile applications without technical knowledge or background. Offered in 14 languages with more than 70 integrated modules, it empowers businesses to increase sales, reach more customers, manage logistics, and promote their products and services via mobile in an easy, affordable and highly efficient way.
“We attribute AstrologyNova’s rapid user growth to our data driven lead capture campaigns, optimized sales funnel, and proprietary content collection and delivery platform,” commented Push’s chief technology officer, Tom Furukawa. “We see the new native mobile app driving further acceleration and broader market reach, particularly with younger demographics who are more mobile centric. In addition to driving U.S. subscriber growth, Weyland’s strong presence in Southeast Asia and CreateApp’s multi-language support opens up a huge new international market for AstrologyNova in a turn-key fashion.”
