$WEYL is supporting an upcoming launch of a new mobile app on Android and iOS for Push Interactive’s AstrologyNova horoscope community. This announcement follows Weyland Tech announcing last week its plans to acquire Push.
“Weyland’s earlier work with Push to support the North American introduction of our CreateApp platform led to this strategic acquisition and now co-developed mobile app,” said Eddie Foong, Weyland’s chief product officer and founder of CreateApp. “The AstrologyNova app has been one of our initial joint projects and a technology testbed for enhancing our mutual platforms as we prepare CreateApp for a major rollout to the U.S. SMB market. This includes new tools and APIs now in place for tighter, more robust platform integration and an expanded product pipeline.” $WEYL
While the AstrologyNova app demonstrates the valuable synergies of the respective platforms and sets the stage for revenue stream expansion, it also highlights some of the significant brand value Push brings to the table. Push not only provides end-to-end eCommerce services for SMB and major brands, but also has valuable brands of its own like AstrologyNova.
AstrologyNova taps the growing online ‘mystical services’ market currently valued at more than $2 billion. Since the launch of AstrologyNova.com in 2016, signups have doubled year over year to now reaching more than 1 million subscribers. Hundreds of thousands of subscribers are active daily on the AstrologyNova online channel, which includes Facebook and other social media outlets. More than a million customized astrological readings are emailed daily to subscribers based on their submitted information, including career goals, marital status and personal aspirations.
AstrologyNova’s basic subscription is free, with upgrade options of $4.99 and $9.99 per month to receive more personalized astrological readings and predictions, as well as other types of mystical readings based on numerology and Tarot. AstrologyNova also generates revenue from targeted advertising via Google, Outbrain and PowerInbox and other ad partners, and users can be re-engaged and remarketed for other products and services.
“Weyland’s earlier work with Push to support the North American introduction of our CreateApp platform led to this strategic acquisition and now co-developed mobile app,” said Eddie Foong, Weyland’s chief product officer and founder of CreateApp. “The AstrologyNova app has been one of our initial joint projects and a technology testbed for enhancing our mutual platforms as we prepare CreateApp for a major rollout to the U.S. SMB market. This includes new tools and APIs now in place for tighter, more robust platform integration and an expanded product pipeline.” $WEYL
While the AstrologyNova app demonstrates the valuable synergies of the respective platforms and sets the stage for revenue stream expansion, it also highlights some of the significant brand value Push brings to the table. Push not only provides end-to-end eCommerce services for SMB and major brands, but also has valuable brands of its own like AstrologyNova.
AstrologyNova taps the growing online ‘mystical services’ market currently valued at more than $2 billion. Since the launch of AstrologyNova.com in 2016, signups have doubled year over year to now reaching more than 1 million subscribers. Hundreds of thousands of subscribers are active daily on the AstrologyNova online channel, which includes Facebook and other social media outlets. More than a million customized astrological readings are emailed daily to subscribers based on their submitted information, including career goals, marital status and personal aspirations.
AstrologyNova’s basic subscription is free, with upgrade options of $4.99 and $9.99 per month to receive more personalized astrological readings and predictions, as well as other types of mystical readings based on numerology and Tarot. AstrologyNova also generates revenue from targeted advertising via Google, Outbrain and PowerInbox and other ad partners, and users can be re-engaged and remarketed for other products and services.
