Undoubtedly they wanted to produce a web presence
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Also keep in mind that CBD Life's sole purpose for launching a preliminary marketing initiative was a strategic move to test the market prior making an initial run at it.
They knew they would be able to determine the approximate scope of the demand and therefore be less likely to way over or under the mark for how much to initially produce and distribute.
Very wise use of the time available when CBD infused foods and beverages could not yet be legally distributed in Mexico.
What they took away from that testing got them more excited than they were when they first entered into the deal.
This is good reason to be excited about where it's headed, and the very competent people at RCH Grupo/CBD Life were not at all to blame for delays caused by Mexican regulatory processes any more than U.S. companies are to blame for the FDA's shenanigans here.
Not easy for any of us to wait for the revenues, but they were very wise to wait for the green light form COFEPRIS prior to kicking off the production runs.
Not only did they not want millions of cans sitting in a warehouse for a year losing shelf life, but in the interim they produced formulations for the drinks that they all agreed were better than the originals. 2020 should be an exciting year for RMHB and all of us invested in it.