$WEYL The integration of the Weyland and Push plat
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“Push provides Weyland a well-established beachhead in North America, allowing us to attract new users to CreateApp and AtozPay quickly and cost-efficiently,” continued Suen. “This includes greatly reduced customer acquisition costs that we couldn’t have achieved on our own. Together, we will be able to better assist businesses and brands to increase sales, reach more customers, manage logistics, and promote their products and services in an easy, affordable and highly efficient way.”
For CreateApp, U.S. customer acquisition costs previously appeared too high to make entry economically feasible, estimated at $2-$3 per dollar generated. However, by leveraging Push’s well-established and highly efficient technology and operational resources, customer acquisition cost is expected to be as little as $0.30 on the dollar. The merger of the two platforms is also is expected to create additional economies of scale for furthering enhancing gross margins.
According to Haig Newton, co-founder, CEO and president of Push Holdings: “Weyland’s technology is extremely complementary to the Push Interactive platform. CreateApp requires literally no technical understanding or skills in app design for anyone to build a full-featured custom app in less than two hours. This means we can offer a Shopify-like solution that enables businesses and brands to establish a mobile presence in a DIY fashion. Then with the layered integration of Push, users gain a fully end-to-end mCommerce solution supported by a team of expert digital media marketers that can enhance visibility, traffic and ultimately conversions.”
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