$LVVV LiveWire Ergogenics Inc. (OTC: LVVV), a h
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LiveWire Ergogenics Inc. (OTC: LVVV), a health and wellness company with a focus on special purpose real-estate acquisitions and the licensing and management of high-end and permitted facilities to produce cannabis-based products and services in California, announced today the launch of the first 7X Pure compliant product and the Verification System website www.7XPure.org.
LiveWire Ergogenics, in cooperation with Basso Botanicals, has launched its official 7X Pure Compliance and Dosage Verification System for cannabis products that provides third party verification of material of origin, potency, purity, dosage, labeling and more. After approval the system verifies each product with a digital identity and clearly identifiable chain of custody. The 7X Pure Verification System is a partnership between Livewire and Basso Botanicals and will be administered by Basso Botanical.
The first product to qualify is Basso Botanicals’ 725 mg Peppermint Tincture. The Tincture comes in a 15ml bottle and contains 2.4 mg of full spectrum CBD per drop. This product uses only organically grown hemp seed oil and peppermint extract to provide an ultra-clean product. The product was put to the test via the 7xpure process such as obtaining all C of A's for any ingredient listed on the labels, not just the CBD.
In addition to the product passing the strict testing compliance of the 7X Pure System, Basso Botanicals will continue to work diligently to vet all their products to this standard and hopes to complete the process within the year. The next 7X Pure product launch is scheduled for January 2020 and will be a 150mg Topical. Basso carries product liability insurance as a part of company procedures.
Bill Hodson, CEO of Livewire Ergogenics states, “We have been working closely with Basso for some time to fine tune and perfect our 7X Pure Testing and Verification system. We are pleased that Basso’s Peppermint Tincture will be the first product being marketed nationwide after having passed through the rigorous 7X Pure verification system. We are looking forward to making the 7X Pure system available to manufacturers in the entire industry, creating the opportunity to increase transparency and accountability throughout the supply chain with the goal to improve product quality and reliability and increase consumer confidence in their product purchase decisions”.
The 7X Pure verification system, which is designed as a parallel service to the seed- to-sale data provided by marijuana tracking software, will help growers and manufacturers meet increasing compliance requirements related to logistics, quality and transparency. It will also provide a high level of assurance to everyone from end users to municipalities, who will be able to enter a lot code into a website to quickly confirm that a product’s claims regarding material origin, potency, purity, dosage and more have all been properly verified.
“We appreciate that Livewire has partnered with us to assist in establishing and administering the 7X Pure Testing and Verification System”, states Dale Hall, founder and CEO of Basso Botanicals. “We have contributed our broad experience in the cannabis and CBD markets, gathered over years of product development and customer feedback to the development and perfecting of the 7X Pure verification system. We are looking forward to making 7X Pure the gold standard in the industry for the befit of all cannabis customers.”
In order to receive 7X Pure verification manufacturers of cannabis or CBD products must submit documentation to 7X Pure along with a product sample. This documentation will be compiled in an electronic data base that is incorruptible. The data will then be vetted against the 7X Pure standards to ensure that all documentation, testing, insurance, and manufacturing protocols have been met. Once this has been verified, 7X Pure will issue the verification certificate, and upload the appropriate documents to the web site and direct the QR code placed on the product to the documentation in the data base. This allows consumers with a standard QR code scanner, widely available for mobile phones, to access this data to verify for themselves that the 7X Pure standards have been met.
LiveWire Ergogenics will be able to protect the confidentiality of growers’ and manufacturers’ intellectual property while providing retailers, consumers, government officials and others verification that the growers’ and manufacturers’ claims are true. To review the entire 7X Pure Cannabis Compliance and Dosage Verification process, please visit www.7XPure.org.
As announced earlier, LiveWire has applied for and has been granted multiple cannabis operational licenses from local and State authorities, including a state-wide distribution license from the California Bureau of Cannabis Control and has conducted the biological and legal research for its initial cultivation license, and is currently completing all necessary compliance requirements for the full operation on the Paso Robles Ranch. Negotiations with several third-party operators for the Ranch are close to conclusion and the Company will keep you updated on all crucial developments over the next few weeks and months.