I will take a stab. However, the important thing

I will take a stab. However, the important thing to note is that none of us really know until Verb gives us more information about their product. From the call transcript, it seems Verb Live will be placed inside its Direct Sales app and possibly into its Core product for the larger integrations. I have not seen if they intend to make it a standalone product as of yet, but would not be surprised down the road.

The biggest differentiator is that Verb Live offers the user the ability to put an interactive link directly into the conferencing, as we saw in the demo. To me, that is a big deal. As someone holding a video conference and wanting their audience to complete an action, would you rather ask the user to go to outside the conference, go to their browser, type in an address, wait, let me spell it for you again, now do this, now do this.... Or, would you rather put a link inside the video and say click here?

Talking with others who are more experienced with Zoom, you can share your desktop with someone and they can do the action for you, or place arrows on your screen, but no interactive link. FB Live, I am less familiar with except for what I have seen through Revital U or other companies. Skype, no interactive links.

We have no idea about the capabilities yet of Verb Live's technology and whether it can host multiple-way calling, like Google Hangouts/Zoom/Skype, where multiple people can talk at the same time. I would imagine that is more advanced. But at the bottom of the screen during the call, you could see buttons for Chat, Invite, Mute, and Leave. There were also buttons for play, record, and stop. I have no idea what functionality these provide, we will have to wait and see.

Bottom line, the ability to put an interactive link into the video to me is amazing and I believe that will change the way folks hold webinars. We shall see...