The concept is a version of, "Land and Expand." With a product like EndpointLock and its relatives, once you get a large corporation mandating the use of an SFOR product, with thousands of employees forced to use it on a daily basis and learning to appreciate the value and security it brings to their workplace, they are more likely to buy it and use it for their personal devices. For example, AT&T has almost 275K employees. That is ONE company. If even 20% of those employees bought an SFOR product for their personal use at $20 (an employee discount of some kind), you're talking $1.1MM in revenue for SFOR. Play with those numbers however you want, but I can guarantee this; if those 275K employees never hear about SFOR products, they will NEVER buy them. Even if SFOR products only made it into a certain division of a company like AT&T, like their small business division or their enterprise division, that is still tens of thousands of employees seeing SFOR's products. Relying on channel partners to sell SFOR's products, and waiting for those channel partners to pay SFOR, is dubious business practice, as evidenced by the PPS.
I cannot attend the shareholders meeting, but I hope to god someone on this board sees this post and has the guts to stand up and hold Mark and George and Ram accountable, and ask why they refuse to employ such basic sales and marketing tactics. Doing the same thing repeatedly and expecting different results.....you know the rest.