The SF head of marketing makes $350K per year and is responsible for the HSN and Target debacles, the half baked idea of licensing software to hotel customers and this, selling invaluable, patented software like it's Girl Scout Cookies..His better ideas, of which I'm sure there are many, have been underreported and haven't shown up yet in revenues, but I'm sure are cooking. He's also CEO of BlockSafe, though, which is the future, so maybe he's more involved with it?
If each of the 3 principals gave up about 15% of their salaries, a small sales force could be hired on that plus commissions. It's odd that the same people who derided the idea of finding interns are good with having amateur salespeople do some heavy lifting.