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NetworkNewsBreaks – SRAX Inc. (NASDAQ: SRAX) Ahe

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Posted On: 10/31/2019 3:57:33 PM
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Posted By: NetworkNewsWire
NetworkNewsBreaks – SRAX Inc. (NASDAQ: SRAX) Ahead of Curve in New California Compliancy Law

Digital marketing and consumer-data-management technology company SRAX (NASDAQ: SRAX) is staying a step ahead of the competition as new privacy laws come into play in California. An article discussing the company reads, “While other companies are adjusting budgets to cover the cost of compliancy to a new California law by January 1, 2020, BIGtoken has already sidestepped the legal data issue because it requests users’ permission for data sharing when those users initially sign up for the platform. BIGtoken puts control in the hands of the consumer by providing the right to privacy, awareness and choice from the get-go (http://nnw.fm/oZiY0). Once users sign up, they are able to determine and make decisions on how much of their information is shared and to whom. For SRAX, privacy has always been a right. . . . Doing the right thing from day one has placed SRAX a step ahead in the industry. Competitors in digital marketing and consumer data management will be spending up to $55 billion to comply with the California Consumer Privacy Act (CCPA) (http://nnw.fm/4HAjK). The bill gives California residents the right to be informed about how companies gather and use their data, an ideal that is an integral component of BIGtoken’s core mission. BIGtoken has been building consumers’ trust, resulting in an increase of consumer opted-in data made available to brands, making that data far more valuable than information collected through data mining.”

Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer


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