Since VERB tweeted about their sampling system is
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Posted On: 10/30/2019 5:18:17 PM
Since VERB tweeted about their sampling system is based on a Costco case study I started looking into Costco’s legendary free sample situation and compare that to VERB's
I know the Costco samples work on me. Not 100% of the time, but a good amount of times for it to pay off for them.
1.
Costco: The samples are usually given out by people who don’t actually work at Costco.
Verb's Clients: The samples are actually given out by associates who work for Verb's clients. They could tell you about, not only the sample, but all the other company's products
Winner: VERB
2.
Costco: There’s no limit on how many samples you can take.
Verb's Clients: Since you only pay for shipping/handling I'm sure you can get multiple samples but at some point it's more economical to actually buy the product
Winner: TIE (While there is no shipping cost to Costco samples, you actually do have to drive, invest time, etc.)
3.
Costco: There’s a best time to go. Monday and Tuesdays are best
Verb's Clients: You can get a sample sent to you anytime
Winner: VERB
4.
Costco: It’s all super hygienic.
Verb's Clients: It's all done in a facility
Winner: VERB (no fingers/gloves/etc on the actual product)
5.
Costco: The samples really do get people to buy the product.
Verb's Clients: The samples really do get people to buy the product.
Winner: TIE
https://www.thekitchn.com/costco-free-samples-261820
Since McKinley mentioned reciprocity:
"A brand ambassador enhances consumer awareness about key features of the product. It raises the level of social pressure on consumers who are influenced by reciprocity shopping psychology."
https://www.sonasmarketing.com/blog/costco-th...case-study
I know the Costco samples work on me. Not 100% of the time, but a good amount of times for it to pay off for them.
1.
Costco: The samples are usually given out by people who don’t actually work at Costco.
Verb's Clients: The samples are actually given out by associates who work for Verb's clients. They could tell you about, not only the sample, but all the other company's products
Winner: VERB
2.
Costco: There’s no limit on how many samples you can take.
Verb's Clients: Since you only pay for shipping/handling I'm sure you can get multiple samples but at some point it's more economical to actually buy the product
Winner: TIE (While there is no shipping cost to Costco samples, you actually do have to drive, invest time, etc.)
3.
Costco: There’s a best time to go. Monday and Tuesdays are best
Verb's Clients: You can get a sample sent to you anytime
Winner: VERB
4.
Costco: It’s all super hygienic.
Verb's Clients: It's all done in a facility
Winner: VERB (no fingers/gloves/etc on the actual product)
5.
Costco: The samples really do get people to buy the product.
Verb's Clients: The samples really do get people to buy the product.
Winner: TIE
https://www.thekitchn.com/costco-free-samples-261820
Since McKinley mentioned reciprocity:
"A brand ambassador enhances consumer awareness about key features of the product. It raises the level of social pressure on consumers who are influenced by reciprocity shopping psychology."
https://www.sonasmarketing.com/blog/costco-th...case-study
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