Actually in the back to basics video Rory said .35
Post# of 32635
He said it again in the August 29th Q&A call
"As we’re transitioning out, we’re implementing a transaction fee of $0.35 or more when a user orders a sample or other non-digital service through the app; and yes, even when we contract all that fulfilment business out, we will maintain and even grow that fee for the convenience of ordering it through the app, and yes, that’s all margin for us."
The .39 is actually a merchant fee which is a pass through cost which I take as VERB does not get a penny of that.
Now back to the "or more" and "even grow that fee"
The even better news is the .35 is now .60
If VERB one days does 333M samples a year, that alone would drive $200M in revenue not including the markup on the other cost, SaaS revenue, etc.
That would put a multiple on the company in the billions.
Now think about the company I posted the other day Databricks with a multiple of 31x revenue.
If VERB can quickly grow revenue to $32M, then it would fetch a higher multiple vs. slowly growing.
$32M revenue with a multiple of 31x would be a $1B company but people can do their own DD and assign whatever multiple they feel the company is worth.
Not hard to calculate the sp if the market cap was $1B