I also have lots of shares and warrants in the red

I also have lots of shares and warrants in the red, but am buying more anytime I get some spare cash. In the long run I view it as being lucky I've been able to pick up a bunch of shares less than $1.10 and some warrants in the $0.30's. Of course I've got lots more shares and warrants at higher prices than those. None of us are happy the share price is low, but I also see the potential for a huge gain in the long term. I'm in it to hold long term, I also don't have any interest in flipping shares and not looking for or needing any short term gain to sell shares fast for a profit. Whenever I do sell, far in the future, I'm looking for very large long term capital gains, other than for some income when I exercise my warrants.

The company is far better positioned than it was a year ago, and in time once it continues to show increasing SaaS revenue quarter over quarter with high profit margins, the market should recognize the true value of the stock.

Also right now they are focused on the Direct Sales, but there's still all the other verticals that Rory indicated they will be working on. I'm confident in the long run these will start to pay off too, but for the remainder of this year the primary focus seems to be the direct sales, which we can see the customer base is growing rapidly. I do think the company is well positioned for growth. Just focusing on the stock price, isn't any indicator at all of how the company is doing, and in time the stock price will catch up but the market needs to see several quarters of consistent revenue growth.