NetworkNewsBreaks – SRAX, Inc. (NASDAQ: SRAX) Pa

NetworkNewsBreaks – SRAX, Inc. (NASDAQ: SRAX) Partners with ZAPGroup, Inc. to Integrate Point-of-Sale Data with BIGtoken

Digital marketing and consumer data management technology company SRAX (NASDAQ: SRAX) today announced its partnership with ZAPGroup Inc., one of the largest point-of-sale (“POS”) retail loyalty programs based in the Philippines. According to the update, ZAP will encourage its users to download and join BIGtoken, and BIGtoken will prompt its existing user base to join ZAP under the co-marketing partnership. Users who join both platforms and agree to share their opt-in ZAP data with BIGtoken will receive additional points that are redeemable for select products from a ZAP retail partner. “The Philippines is largely a cash-based economy in which consumers have a limited digital footprint,” Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken, said in the news release. “As such, it’s challenging for advertisers to learn about Filipinos’ shopping habits and accurately measure the success of their digital advertising campaigns. With this partnership, BIGtoken will provide a valuable tool to help both local and international brands and retailers understand their ROI on digital media campaigns. Simultaneously, BIGtoken will expand its international reach, and SRAX will gain access to data from additional markets and advertisers.”

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