NetworkNewsBreaks – SRAX Inc.’s (NASDAQ: SRAX)
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Digital marketing and consumer-data-management technology company SRAX (NASDAQ: SRAX) has developed the BIGtoken platform, a consumer-managed data marketplace where people can own and earn from their data. An article discussing the company reads, “The platform offers benefits for both customers and marketers. BIG Rewards enables marketers to engage BIGtoken’s nearly 16 million users to participate in brand research and exclusive offers. This exponentially expands BIGtoken’s commercial capabilities and helps to solve data problems across the digital marketing and advertising industry. Additionally, through the BIGtoken platform, consumers are equipped to own and earn from their data. As consumers become more aware of the value of personal data, an expectation of privacy and options for compensation for the release of that data is building. Consumers are fighting back against large social-media platforms that overstep expected boundaries regarding data collection. Not only are customers recognized and rewarded through this platform, but marketers benefit as well, creating a mutually beneficial relationship unlike any of its kind in the data space.”
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