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Why I believe it will be a must for any company wi

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Post# of 22465
(Total Views: 358)
Posted On: 10/06/2019 11:53:50 AM
Posted By: Crunch55
Re: rodman #12359
Why I believe it will be a must for any company with a brand is for brand protection.I believe that it will make their brand more valuable if a consumer knows there aren't counterfeit products out there at half the price.As an example a Rolex watch is very expensive and it's not because of the parts it's about the brand.Ive seen videos of knock of Rolex watches with the identically same parts and of course there is no way of telling the difference.It used to be knock offs where made with cheap parts and within a month it would stop working or parts would fail ir the finish would tarnish but now that has all changed for many of the very expensive brand products out there.When people that have money see people they know that can't afford wearing expensive watches ..carrying expensive hand bags then they feel they are not different anymore ( sad really ) and stop investing in that brand.When sakes drop for that brand affected by counterfeit knock offs they drop their prices and start losing their shine.Funny example of branding for you..my daughter works for a cosmetic company that sells high end products.Initially they were going to market the brand so every consumer could afford it.The consumer feedback was that if it's cheap it cant be good and that the more costly it was it seemed the consumer thought the more effective the product was for their skin.The company sells less at these higher prices but their margins are huge.Brand is everything in business and its why I believe we will see many companies using our tech to protect it.I had a brief exchange on LinkedIn with Jay Williams and he stated the uses are in the "zillions".Now I know he would be under attack by Ihubbers for that comment but I understood immediately he was excited about the amount of industries this will impact.I'm very encouraged by the new additions and the energy they are bringing to this avenue for business for QMC.Hoping to see a working marketed product very soon !


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