One word in the PR that a lot of people missed
Post# of 32650
"Universal"
It's not a generic word. That one word tells me a lot
When I first saw the 12 back office providers on the VERB website I was thinking that was a lot more than I would have thought and a bit of a pain to integrate with all of them plus the ones that have homegrown/custom back offices.
Then we find out it's not just 12, it's 17.
The advertising video below will help others understand it in the simplest terms, but think about it this way. If you are going to integrate into 10, 20, 30 other solutions, with each one of them on different platforms, technology, functionality, APIs, ports, etc. you only want to do it once, not 30 times.
Not only is that a smart approach and a money saver, but it's the only way you'd be able to update and add to your solution, without breaking everything else. Same on the customer side. They can make changes to their solutions without everything breaking because it's not all hard coded.
Put a middle layer in between it all that does the handshaking, communication, translation or whatever you want to call it that resonates with you.
A few more things...
A back office is the backbone of operations. Think of it as the systems you need to run your company. Not make money, but to run it and the PR described it well:
"Direct sales back-office systems provide many of the support functions required for direct sales operations, including payroll, customer genealogy management, statistics, rankings, and earnings, among other direct sales financial tracking capabilities."
Think of VERB has a front office application. A solution to grow your business and make money. Big difference.
Now when you can connect the front office to the back office. That is priceless as now you have a seamless solution that acts as one. For example as mentioned in the PR, a user only has to have 1 ID/Password. Their sales are all connected into the systems that pay them.
That PR was really a big deal
But wait, there is more...
"Integration into these back-end platforms accelerates the adoption of VERB’s CRM application by large direct sales enterprises"
Yup, if you already have the integration, customers are not only more likely to signup, but you can get them up and running faster to recognize revenue sooner.
"major competitive advantage for VERB"
Find me another CRM company that is already integrated into 17 direct sales companies
Heck, how many companies announce that they just integrated into 17 platforms at once? They don't because it's not easy and takes quite a bit of work.
Some of these partners have been partners for awhile
VERB Completes Universal Integration Into 17 Direct Sales Back-Office Providers