$NGTF The Positive Effect of Sports Influencers -
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Posted On: 09/30/2019 10:52:24 AM
$NGTF The Positive Effect of Sports Influencers - Branding on Consumer Purchases
NFL athletes are even partnering with less obvious brands such as Nightfood, Inc. NGTF, +1.32% a company that makes sleep-friendly nighttime ice cream formulated by sleep and nutrition experts, who recently announced its second celebrity custom flavor in a partnership with NFL superstar Richard Sherman.
Sherman plays for the San Francisco 49ers and is a graduate of Stanford known for his big heart and love of the spotlight. Entering the 9th year of his NFL career, he has made 4 NFL Pro-Bowls and 4 All-Pro Teams and earned the singular honor of being featured on the cover of the iconic EA Sports Madden video game while a member of the Super Bowl Champion Seattle Seahawks.
"Richard is a tremendously influential future Hall-of-Fame player who, like most of us, enjoys a nighttime snack more than just occasionally," commented Nightfood CEO, Sean Folkson. "I believe his appeal to NFL fans and gamers of all ages will allow us to drive additional Nightfood brand awareness when his custom flavor is available in just a few months."
"Richard has been wanting to work with Nightfood for some time," commented Mitch Eisenstein, Sherman's manager. "Nightfood launching custom celebrity flavors is the glue that helped us bring the deal together at this moment in time."
Sherman was an early ambassador and investor in Body Armor, a successful sports drink company partially acquired by Coca-Cola last year. Like many transcendent athletes, he has his sights set on business after his playing days are over. With a vested interest in Nightfood, Sherman stands to profit greatly if Nightfood grows the way he believes it can in the coming months and quarters.
"Working with Sean and the team to bring my own flavor to market is exciting," added Sherman. "We're going to have some fun, raise some money for my charity, Blanket Coverage, and work together to make sure Nightfood realizes its brand potential."
Like his charity, Sherman's flavor will also be called "Blanket Coverage", fitting with the Nightfood naming convention of clever nighttime and sleep-related names for Nightfood flavors. A monsterized caricature of Sherman will grace the cover of the packaging for this new, sleep-friendly take on the classic butter pecan flavor.
As with Nightfood's other announced celebrity custom flavor with 5 Seconds of Summer guitarist Michael Clifford, a number of pints of Blanket Coverage will be marked as a "golden-ticket" type winner. A handful of lucky Nightfood customers win a special Richard Sherman experience, driving additional consumer purchases.
"Having a roster of big-time celebrities on our team certainly makes it easier as we continue to secure supermarket distribution and consumer awareness," noted Jim Christensen, Nightfood VP of Ice Cream Sales. "Our ability to attract such big stars also says something about the momentum we've created in the marketplace."
https://www.marketwatch.com/press-release/the...quote_news
NFL athletes are even partnering with less obvious brands such as Nightfood, Inc. NGTF, +1.32% a company that makes sleep-friendly nighttime ice cream formulated by sleep and nutrition experts, who recently announced its second celebrity custom flavor in a partnership with NFL superstar Richard Sherman.
Sherman plays for the San Francisco 49ers and is a graduate of Stanford known for his big heart and love of the spotlight. Entering the 9th year of his NFL career, he has made 4 NFL Pro-Bowls and 4 All-Pro Teams and earned the singular honor of being featured on the cover of the iconic EA Sports Madden video game while a member of the Super Bowl Champion Seattle Seahawks.
"Richard is a tremendously influential future Hall-of-Fame player who, like most of us, enjoys a nighttime snack more than just occasionally," commented Nightfood CEO, Sean Folkson. "I believe his appeal to NFL fans and gamers of all ages will allow us to drive additional Nightfood brand awareness when his custom flavor is available in just a few months."
"Richard has been wanting to work with Nightfood for some time," commented Mitch Eisenstein, Sherman's manager. "Nightfood launching custom celebrity flavors is the glue that helped us bring the deal together at this moment in time."
Sherman was an early ambassador and investor in Body Armor, a successful sports drink company partially acquired by Coca-Cola last year. Like many transcendent athletes, he has his sights set on business after his playing days are over. With a vested interest in Nightfood, Sherman stands to profit greatly if Nightfood grows the way he believes it can in the coming months and quarters.
"Working with Sean and the team to bring my own flavor to market is exciting," added Sherman. "We're going to have some fun, raise some money for my charity, Blanket Coverage, and work together to make sure Nightfood realizes its brand potential."
Like his charity, Sherman's flavor will also be called "Blanket Coverage", fitting with the Nightfood naming convention of clever nighttime and sleep-related names for Nightfood flavors. A monsterized caricature of Sherman will grace the cover of the packaging for this new, sleep-friendly take on the classic butter pecan flavor.
As with Nightfood's other announced celebrity custom flavor with 5 Seconds of Summer guitarist Michael Clifford, a number of pints of Blanket Coverage will be marked as a "golden-ticket" type winner. A handful of lucky Nightfood customers win a special Richard Sherman experience, driving additional consumer purchases.
"Having a roster of big-time celebrities on our team certainly makes it easier as we continue to secure supermarket distribution and consumer awareness," noted Jim Christensen, Nightfood VP of Ice Cream Sales. "Our ability to attract such big stars also says something about the momentum we've created in the marketplace."
https://www.marketwatch.com/press-release/the...quote_news
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1️⃣I do not provide personal investment advice and I am not a qualified licensed investment advisor. I am an amateur investor.
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