New CEO Bernard Rubin. Could be this guy. PH +
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Posted On: 09/19/2019 9:58:22 PM
New CEO Bernard Rubin.
Could be this guy. PH + water merging in.
".. Led by veteran beverage executive Bernard Rubin , Betta4U Brands is a portfolio beverage company targeting a $300 million public offering through the acquisition and organic growth of established brands. Rubin, who has spent 15 years in executive-level leadership positions for beverage companies including Cott Beverages, most recently led the international business division for New Age Beverages. Rubin is joined by a growing team of beverage industry veterans building a portfolio of world-class beverages in the health and wellness space.
"NEO has done a remarkable job in building a strong brand, a rare breadth of distribution and a loyal consumer following," said Betta4U Brands CEO Bernard Rubin . "We are more than excited to integrate this unique brand and welcome NEO as a leader of our water segment."
Feb 21, 2019
https://www.prnewswire.com/news-releases/bett...99128.html
' Benard Rubins experience in the beverage industry is as follows..
Entrepreneurial
- Experienced (20 yrs. plus) seasoned global beverage professional.
- Experienced in general management.
- Sales, distributor, retail and broker management.
- Online business development, strategy & execution (web, E-commerce & social media).
- Integrated marketing, business development & commercial expansion.
- International business and product development.
- Brand management and strategic sourcing.
- Procurement and global trading.
Mr. Rubin has launched several brands, managed and developed bottlers, distributors and retailers through the entire supply chain from inception to shelf.
https://www.linkedin.com/in/bernard-r-b540125
Throughout his career, he has managed and developed bottlers, distributors and retailers through the entire supply chain with several leading global beverage companies, such as Cott Beverages, Halewood International, Ice River Springs, and recently VP of International Business at New Age Beverage Inc.
Mr. Rubin’s specialty as highlighted above, is in the beverage and consumer goods industry. Betta4U Brands has combined its skills in business, consumer goods, and in the sports industry, to bring new products to diverse markets for long-term market presence. Betta4U/NEO Superwater specializes in the manufacture and distribution of high alkaline, electrolyte and antioxidant water.
Since its inception in late 2011/2012, NEO has consistently grown revenue to about One Million per year for the past 4 years (netting about $300-$400K profit annually) . NEO also has direct wholesale customers which represent about 20% of the revenues. NEO’s gross margins are 45% plus, and the brands main competitors are Essentia Water and AquaHydrate.
http://www.neosuperwater.com/
Retailers
NEO High Alkaline Superwater can be found in most major natural food stores, grocers, convenience stores, nutritional stores, health & wellness stores, gyms and more across the country, predominantly on the West Coast. Expansion efforts will now concentrate on the East Coast.
Might be a new beverage Launching. Who knows
Last known float 398,913,739
O///W
Could be this guy. PH + water merging in.
".. Led by veteran beverage executive Bernard Rubin , Betta4U Brands is a portfolio beverage company targeting a $300 million public offering through the acquisition and organic growth of established brands. Rubin, who has spent 15 years in executive-level leadership positions for beverage companies including Cott Beverages, most recently led the international business division for New Age Beverages. Rubin is joined by a growing team of beverage industry veterans building a portfolio of world-class beverages in the health and wellness space.
"NEO has done a remarkable job in building a strong brand, a rare breadth of distribution and a loyal consumer following," said Betta4U Brands CEO Bernard Rubin . "We are more than excited to integrate this unique brand and welcome NEO as a leader of our water segment."
Feb 21, 2019
https://www.prnewswire.com/news-releases/bett...99128.html
' Benard Rubins experience in the beverage industry is as follows..
Entrepreneurial
- Experienced (20 yrs. plus) seasoned global beverage professional.
- Experienced in general management.
- Sales, distributor, retail and broker management.
- Online business development, strategy & execution (web, E-commerce & social media).
- Integrated marketing, business development & commercial expansion.
- International business and product development.
- Brand management and strategic sourcing.
- Procurement and global trading.
Mr. Rubin has launched several brands, managed and developed bottlers, distributors and retailers through the entire supply chain from inception to shelf.
https://www.linkedin.com/in/bernard-r-b540125
Throughout his career, he has managed and developed bottlers, distributors and retailers through the entire supply chain with several leading global beverage companies, such as Cott Beverages, Halewood International, Ice River Springs, and recently VP of International Business at New Age Beverage Inc.
Mr. Rubin’s specialty as highlighted above, is in the beverage and consumer goods industry. Betta4U Brands has combined its skills in business, consumer goods, and in the sports industry, to bring new products to diverse markets for long-term market presence. Betta4U/NEO Superwater specializes in the manufacture and distribution of high alkaline, electrolyte and antioxidant water.
Since its inception in late 2011/2012, NEO has consistently grown revenue to about One Million per year for the past 4 years (netting about $300-$400K profit annually) . NEO also has direct wholesale customers which represent about 20% of the revenues. NEO’s gross margins are 45% plus, and the brands main competitors are Essentia Water and AquaHydrate.
http://www.neosuperwater.com/
Retailers
NEO High Alkaline Superwater can be found in most major natural food stores, grocers, convenience stores, nutritional stores, health & wellness stores, gyms and more across the country, predominantly on the West Coast. Expansion efforts will now concentrate on the East Coast.
Might be a new beverage Launching. Who knows
Last known float 398,913,739
O///W
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