VPR Brands LP (VPRB) Focusing on Innovative Product Family, Cannabis Concentrates and Extracts
- VPR Brands offers a family of brands for the nicotine and cannabis verticals
- The company has entered the CBD vertical with its GoldLine CBD product line
- VPR Brands is innovating to bring more CBD products to market
Based in Fort Lauderdale, Florida, VPR Brands LP (OTCQB: VPRB) is a technology holding company with experienced management. The company’s assets include issued U.S. and Chinese patents for atomization-related products, including technology for medical-marijuana vaporizers and electronic-cigarette products and components. VPR Brands develops brands via direct sales and licensing opportunities in the CBD (cannabidiol) vertical. By partnering with leading global brands, the company hopes to elevate and accelerate its products into the vanguard of the industry.
The company offers diverse brands and also engages in product development for the vaping market, including e-liquids. VPRB’s distinctive strategy is to focus on adding innovative products to its product family and coupling them with a strong distribution network – a strategy which increases sales. VPR Brands’ product family includes GoldLine, GoldLine Hemp, HoneyStick, Helium, Vaporin, Krave and VaporX. The company’s top product, HoneyStick is VPRB’s flagship brand and an ideal platform to boost growth across the nicotine and cannabis verticals. Krave, Helium, VaporX and Vaporin are VPRB’s ancillary brands for the nicotine vertical. Based on current market trends, VPR Brands also believes that GoldLine CBD will be a significant growth driver for the company this year and beyond (http://nnw.fm/2gm5B). In addition, in-house product development is a major differentiator for the company, allowing it to grow margins.
VPR Brands looks for collaborative partnerships to take advantage of existing sales and distribution infrastructure. One of its strategies is to expand its CBD channel by way of affiliate marketing initiatives (http://nnw.fm/eQg32). VPRB CEO Kevin Frija is an experienced entrepreneur with almost 30 years of experience in sourcing, manufacturing, supply chain management, marketing, advertising and brand licensing. His invaluable experience helps drive the company’s distribution programs.
VPR Brands also owns Vapor Store Direct in Fort Lauderdale, Florida. One of the largest vaporizer and e-liquid wholesalers in the United States, Vapor Store Direct stocks internationally elite brands, vaporizers, tanks/atomizers, coils, e-liquid, e-cigarettes, batteries and glass, as well as accessories.
Though VPRB is not yet a household name within the cannabis sector, it has increasingly attracted industry attention because of its stellar financial performance. The company realized 2018 revenue of $4,613,300, which represents a 28 percent year-over-year increase (http://nnw.fm/9OQZi). Furthermore, VPR Brands reversed its operating loss of more than $888,000 into positive territory above $9,000. Full-year 2018 gross operating margins increased by close to 20 percent from 2017 to a margin of 41 percent in 2018.
That trend has continued in 2019. For Q1 2019, VPRB increased its quarterly revenues roughly 31 percent year-over-year to $1,318,049 and slightly lowered its net loss, from roughly $149,000 in 2018 to approximately $138,000 in 2019. VPR Brands continues to maintain strong gross operating margins of greater than 40 percent (http://nnw.fm/5EGJx).
VPR Brands expects to launch a second CBD brand – Dr. Good Hemps – into the marketplace this year. The company is concentrating on cannabis consumables, focusing on leveraging the numerous opportunities available in this space. With major regulatory shifts toward the CBD vertical, the market is forecast to grow to an estimated $22 billion by 2022 (http://nnw.fm/aK65j).
VPR Brands offers a compelling investment opportunity for investors looking for exposure to the nicotine and cannabis verticals. Through its vaporizer brands, GoldLine CBD, and white-label business, the company is in an ideal position to capture more market share. As it focuses on driving scale across different high-growth verticals, VPR Brands continues to focus on its wide-ranging portfolio of tested vaporizer products.
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