Many of these MLM companies have huge revenue and are very profitable. Some are really huge with tens of thousands of members or sales associates in their network. As such they are great customers to have as they are willing to spend money on applications that will help members increase sales. If they can find something they think can boost the average member’s sales by just a few percent they are going to be willing to invest money in it. That is the market the former Sound Concepts seems to have captured a growing chunk of, and now adding Verb’s technology in the mix should really fuel growth in this market segment for Verb. Also the profit margin is high developing a solution customized for each MLM company. I think Rory was really smart in recognizing Sound Concepts had a good lead on this market segment, and Sound Concepts seemed mg Verb’s technology could enhance their offerings and help capture more of this market. There are big dollars in MLM companies as a lot of people know.
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