The point is - we should not BE on a shoestring bu

The point is - we should not BE on a shoestring budget. Nor should we be THINKING with a shoestring budget mentality. It’s not THAT expensive to run a tv campaign on cable. And I can say with 100% confidence that a 1000 unit mailer is useless - because I’ve used mailers before. You need a LOT of them and you need to send them multiple times. How many times, honestly, do you read every junk mailer that hits your mailbox rather than casually throw it in the trash? If a trial run with an insurance company is what we want, a better use of the advertising would be to offer 500 customers the product free of charge for a month. If they decide to keep it, they get a discount on the insurance and we proceed to a bigger plan. Let them advertise for us. Again, activity is better than nothing, but 1000 mailers is not even remotely close to an impressive or effective marketing plan. As a former executive for Time/Warner, one would think Steve knows this.