NetworkNewsBreaks – Organigram Holdings Inc. (TS
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Organigram Holdings (TSX.V: OGI) (NASDAQ: OGI), the parent company of Organigram Inc, a leading licensed producer of cannabis, this morning announced a collaboration with Lift & Co. Corp. (TSXV: LIFT) (OTCQB: LFCOF) to support the launch of Lift & Co.’s CannSell retail training program. As Canada’s first branded cannabis educational program, CannSell’s retail certification program encourages the responsible sale of cannabis and is offered in seven provinces and one territory. The rollout of the Organigram-branded module began in June. Among other highlights, the module will provide digital training on the company’s innovative three-tiered growing methodology to budtenders across Canada. “Education and public safety are top priorities for Organigram. We’re pleased to partner with Lift & Co. on this module, which will ensure that thousands of front-line retail staff receive up-to-date and essential information about safe consumption, high-quality cannabis products and important regulations,” Organigram CEO Greg Engel stated in the news release. “It’s no secret that producers face challenges reaching consumers in this highly-regulated environment; connecting with and educating retail staff provides a unique opportunity to bring our brand messages to life right in the places consumers are making purchase decisions.”
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