Rocky Mountain High Brands, Inc. (OTCQB: RMHB), a fully reporting lifestyle brand management Company specializing in high-quality health and wellness products, recently announced that the Company has entered into an agreement with How Sweet It Is Fudge and Candy Company of Holt, Michigan to eventually manufacture hemp-derived CBD-infused chocolates, hard candies, and baked goods for distribution throughout the United States once there is clarification from the FDA.
Under the agreement, Sweet Rock, LLC was organized with two members. Rocky Mountain High Brands will be the Managing Member with 51% ownership, which will allow the Company to consolidate the operations of the LLC into RMHB's consolidated financial statements. The other Member is Sweet Ally, Inc., with 49%. Sweet Ally, Inc. is owned by Lenny Cusenza, who is also the owner of How Sweet It Is.
Sweet Rock will focus on creating, manufacturing and distributing hemp-derived CBD-infused chocolates, hard candies and baked goods. These edibles will be manufactured with high quality chocolate which provides a healthy and enjoyable way to consume CBD. Sweet Rock will enter into a manufacturing agreement with How Sweet It Is and will utilize their existing distribution channels established throughout the entire country.
Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, Inc., stated, "This agreement represents an important milestone in our growth strategy and provides a solid foundation to grow market value for our shareholders. Our investment in Sweet Rock strengthens our competitiveness, complements our existing product line, and provides a significant additional revenue stream."
Mr. Welch continued, "I am very thankful to Albert Vergilio, Managing Director of Carlin Group, for his introduction to Lenny Cusenza. During our initial meeting, we identified that we both had a unique set of complementary skills. We were both very comfortable working with each other. We exchanged ideas and identified opportunities that would help both of our companies grow. As a result, Sweet Rock was created."
Mr. Welch concluded, "We plan to launch a line of mid-level hemp-derived CBD edibles and other products in Sweet Rock. Our first product line is in confections and will be ready for market in four to six weeks. Our team has developed and perfected the recipes for the initial offerings. They are now focused on completing the branding and packaging. Our first four product offerings will be four different varieties of hemp-derived CBD infused chocolate bars. Each bar will contain 120 mg of CBD and will be sectioned into twelve servings per bar, which means each serving will contain approximately 10 mg of CBD. Based on our test samples, each bar is incredibly delicious! The launch of this product line is already assured as Mr. Cusenza has already secured distribution in the Lipari Food system."
Lenny Cusenza, President and Owner of How Sweet It Is stated, "The market for our hemp-derived CBD-infused chocolates will be very lucrative. According to Green Entrepreneur, on March 6 2019 chocolate edibles sales increased 166% between the first quarter of 2017 and 2018. By contrast, the CBD chocolate market grew 530% in the same time frame. The growth of the CBD chocolate market in 2019 and beyond is projected to be much greater."
The company did recently clarify on this press release distributed on June 25, 2019 regarding Sweet Rock, LLC and Lipari Foods.
Lenny Cusenza, President and Owner of How Sweet It Is and Member of Sweet Rock, LLC, stated, "Lipari does not currently distribute foods containing hemp-derived CBD. Instead, Lipari's current policy regarding hemp is to distribute foods only containing hemp seed-derived ingredients. With my long-term relationship with Lipari, we intend to present to them with a line of Sweet Rock confections infused with hemp seed oil for their consideration for distribution."
Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, Inc. and Managing Member of Sweet Rock, LLC, stated, "As the public is aware, federal and state laws are rapidly improving regarding clarification of hemp-derived products. The FDA is determining how to regulate hemp-derived products infused into foods. We anticipate the FDA to publish directives regarding the manufacturing, distribution and sale of hemp-derived products."
As more consumers trend towards healthier food alternatives there is a massive market opportunity for new/emerging companies as well as established companies to adapt to these trends and innovate with new healthier products. From ice Cream to beef, the future of food is beyond what it used to be.
Under the agreement, Sweet Rock, LLC was organized with two members. Rocky Mountain High Brands will be the Managing Member with 51% ownership, which will allow the Company to consolidate the operations of the LLC into RMHB's consolidated financial statements. The other Member is Sweet Ally, Inc., with 49%. Sweet Ally, Inc. is owned by Lenny Cusenza, who is also the owner of How Sweet It Is.
Sweet Rock will focus on creating, manufacturing and distributing hemp-derived CBD-infused chocolates, hard candies and baked goods. These edibles will be manufactured with high quality chocolate which provides a healthy and enjoyable way to consume CBD. Sweet Rock will enter into a manufacturing agreement with How Sweet It Is and will utilize their existing distribution channels established throughout the entire country.
Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, Inc., stated, "This agreement represents an important milestone in our growth strategy and provides a solid foundation to grow market value for our shareholders. Our investment in Sweet Rock strengthens our competitiveness, complements our existing product line, and provides a significant additional revenue stream."
Mr. Welch continued, "I am very thankful to Albert Vergilio, Managing Director of Carlin Group, for his introduction to Lenny Cusenza. During our initial meeting, we identified that we both had a unique set of complementary skills. We were both very comfortable working with each other. We exchanged ideas and identified opportunities that would help both of our companies grow. As a result, Sweet Rock was created."
Mr. Welch concluded, "We plan to launch a line of mid-level hemp-derived CBD edibles and other products in Sweet Rock. Our first product line is in confections and will be ready for market in four to six weeks. Our team has developed and perfected the recipes for the initial offerings. They are now focused on completing the branding and packaging. Our first four product offerings will be four different varieties of hemp-derived CBD infused chocolate bars. Each bar will contain 120 mg of CBD and will be sectioned into twelve servings per bar, which means each serving will contain approximately 10 mg of CBD. Based on our test samples, each bar is incredibly delicious! The launch of this product line is already assured as Mr. Cusenza has already secured distribution in the Lipari Food system."
Lenny Cusenza, President and Owner of How Sweet It Is stated, "The market for our hemp-derived CBD-infused chocolates will be very lucrative. According to Green Entrepreneur, on March 6 2019 chocolate edibles sales increased 166% between the first quarter of 2017 and 2018. By contrast, the CBD chocolate market grew 530% in the same time frame. The growth of the CBD chocolate market in 2019 and beyond is projected to be much greater."
The company did recently clarify on this press release distributed on June 25, 2019 regarding Sweet Rock, LLC and Lipari Foods.
Lenny Cusenza, President and Owner of How Sweet It Is and Member of Sweet Rock, LLC, stated, "Lipari does not currently distribute foods containing hemp-derived CBD. Instead, Lipari's current policy regarding hemp is to distribute foods only containing hemp seed-derived ingredients. With my long-term relationship with Lipari, we intend to present to them with a line of Sweet Rock confections infused with hemp seed oil for their consideration for distribution."
Michael Welch, President and Chief Executive Officer of Rocky Mountain High Brands, Inc. and Managing Member of Sweet Rock, LLC, stated, "As the public is aware, federal and state laws are rapidly improving regarding clarification of hemp-derived products. The FDA is determining how to regulate hemp-derived products infused into foods. We anticipate the FDA to publish directives regarding the manufacturing, distribution and sale of hemp-derived products."
As more consumers trend towards healthier food alternatives there is a massive market opportunity for new/emerging companies as well as established companies to adapt to these trends and innovate with new healthier products. From ice Cream to beef, the future of food is beyond what it used to be.
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