The global box office is down six percent this yea
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Hollywood’s greedy and cynical crusade to open the international market, even if that means licking the boots of tyrants and human rights abuses in places like China, was supposed to save the movie business, supposed to result in unheard of profits, but it didn’t work out that way. In fact, the push to make the movie business a worldwide enterprise has painted Hollywood into a dire and deadly corner that will someday blow up in their face.
The problem with catering to the world is that there is only one kind of movie that appeals to the whole wide world, and that is the blockbuster, the $350 million (production budget plus advertising) gamble that has to gross between $600 and $750 million before anyone sees a profit.