I re-read my own post from yesterday just prior to the release of the 8-K and realized that there was something more I hadn't shared. Something management shared with me before they tightened up their info sharing.
We know that Rocky Mountain High Brands is a brand management company, but it's easy to overlook exactly what's involved in making those brands LEADING brands.
If for some reason a product or products don't meet the high quality standards the company requested, then the manufacturer, co-packer or bottler must upgrade their process capabilities to meet the requirements or be replaced. These changes take time and money to complete, but are 100% necessary when your goal is to become a leader in a hot market like the Hemp/Cannabis market is rapidly becoming.
A company has to hold on tightly to those high standards, be constantly on it's toes and rolling with the changes, NOT thinking "oh well, that'll be good enough". If they did that, they'd never be a true leader in the market. Some corner cutters may beat you out there, but consumer discretion will zing the better products right past them when they get in front of the same customer base.
That being said, we originally thought that Eagle Spirit spring water was gone, replaced by Spirit Water. Actually, they merely had halted production of Eagle Spirit spring water until the bottler updated his processes to meet higher quality demands than he had previously been held to. They had no choice but to wait for those upgrades and the clearing out of older inventory. Anyhow, Eagle Spirit spring water will be back.
Both Eagle Spirit spring water and Spirit spring water will be marketed as far as I know, but I believe it'll be the Eagle Spirit spring water that'll be targeting those government contracts as originally planned. We should see many more awesome filings and press releases as all of the pieces fall into place this year. $$RMHB$$
We know that Rocky Mountain High Brands is a brand management company, but it's easy to overlook exactly what's involved in making those brands LEADING brands.
If for some reason a product or products don't meet the high quality standards the company requested, then the manufacturer, co-packer or bottler must upgrade their process capabilities to meet the requirements or be replaced. These changes take time and money to complete, but are 100% necessary when your goal is to become a leader in a hot market like the Hemp/Cannabis market is rapidly becoming.
A company has to hold on tightly to those high standards, be constantly on it's toes and rolling with the changes, NOT thinking "oh well, that'll be good enough". If they did that, they'd never be a true leader in the market. Some corner cutters may beat you out there, but consumer discretion will zing the better products right past them when they get in front of the same customer base.
That being said, we originally thought that Eagle Spirit spring water was gone, replaced by Spirit Water. Actually, they merely had halted production of Eagle Spirit spring water until the bottler updated his processes to meet higher quality demands than he had previously been held to. They had no choice but to wait for those upgrades and the clearing out of older inventory. Anyhow, Eagle Spirit spring water will be back.
Both Eagle Spirit spring water and Spirit spring water will be marketed as far as I know, but I believe it'll be the Eagle Spirit spring water that'll be targeting those government contracts as originally planned. We should see many more awesome filings and press releases as all of the pieces fall into place this year. $$RMHB$$
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