New cannabis-infused products continue to hit shel
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New Products from Cannabis Branding Experts Gaining Shopper Attention on Store Shelves.
Much of this new cannabis wave is derived from an increase in availability of cannabis products, gaining approval in major markets.
One such market is Oregon, where Statista projects to be worth nearly $1 billion by 2022.
Recently, The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) received final packaging approval from the Oregon Liquor Control Commission (OLCC) for 6 Wright & Well cannabis topicals and tinctures to be distributed in the Pacific Northwest state.
The approval came on the heels of the company’s previous announcement of a line of cannabidiol (CBD) W&W products in California.
Yield Growth has seized upon the global CBD market as a huge opportunity. A new study from BDS Analytics and Arcview Market Research projected this segment of the cannabis market alone could be worth $20 billion by 2024. This figure is a significant jump from estimated retail sales of CBD products in 2018, which ranged from $600 million to $2 billion.
In order to gain attention from new customers as this market continues to open up, targeted branding like that of Wright & Well products is needed. As giant mainstream retail chains such as CVS Health, Kroger, and Walgreens work towards carrying more cannabis-infused products on their shelves, it’s innovation from the products’ manufacturers that will likely be seen as being increasingly important through this cannabis revolution.