NetworkNewsBreaks – Organigram Holdings Inc. (TS
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Organigram Holdings (TSX.V: OGI) (NASDAQ: OGI) today announced its entry into an exclusive agreement with Feather Company Ltd., a cannabis innovator and lifestyle brand committed to the production of premium-quality products that enhance the cannabis experience for customers. Per the update, Organigram, through the Edison Cannabis Co. brand, has an exclusive license to Feather’s proprietary vaporizer pen technology and form factor, and the relationship will also allow Organigram to commercially represent Feather across Canada. “A successful recreational cannabis market requires that licensed producers and their partners continually reimagine the cannabis experience,” Organigram Senior Vice President, Marketing and Communications Ray Gracewood said in the news release. “It is critical for Organigram to find unique ways to offer customers the kind of value that will help differentiate our brands. The future is in providing unique opportunities for customers to explore the product.”
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