Anyone guess how much Ntek is making on the ads running on the free titles...4k users must be happy to see free 4k titles on Roku ... Is there anyone else doing this? Not to my knowledge...
Roku intentionally took a platform-agnostic approach and it’s systems can be used with the equipment of almost any manufacturer. This has made Roku ubiquitous in the content-aggregation market, growing the number of active users of the platform more than 40% over just the past year and the number of hours of programming viewed by 75%.
This gives Roku the opportunity to offer advertisers access to highly targeted audiences, maximizing their ad spending by having their ads shown to potential customers who have already shown some interest in the goods or services being offered - as evidenced by their entertainment choices.
Just as print advertising has been decimated by technology over the past few decades, broadcast advertising is largely being replaced by targeted digital ads on streaming services. Digital ad spending has been increasing at better than 20%/year lately and Roku promises advertisers dramatically higher rates of customer purchasing intent than broadcast ads.
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