Remember the trail of crumbs that lead up the

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Plowmaster CT Investor #457
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Remember the trail of crumbs that lead up the mountain.

I've seen some frustrations out there while we wait. I get it, especially if you don't have a lot of experience with growth companies. More specially if your experience with growth companies and start up is limited to certain investor boards like Ihub and think what those boards regurgitate at you on how a company should be run, the timelines and resources they really take and what real growth looks like.

I would argue against the difficulty of staying positive vs the current frustrations based on the audit situation. I'm positive in the long term outcome here, most are positive. More are frustrated but it hasn't detracted from the core company growing. There is a reason I post 'not a single negative long term outlook to be found.' Because it is true, flat out true, there has been none.

Been building start ups for decades, nothing, nothing, nothing ever goes as fast as anyone wants. EVER. Why? Because, real business, takes real time and real shit happens in real life. Yes, I say that a lot as well. Why? Because it is true, flat out true.

This whole concept of 'I trusted Roger!'... I see in many claims, needs context.

What did you trust Roger with?

Did you trust Roger to:

Build the core company? Well, he has been and is doing that.
Be fiscally responsible? Well, he has been and is doing that.
Increase revenues? Well, he has been and is doing that.
Not Dilute, Not take on Toxic Financing? Well, he has been and is doing that.
Set the stage for long term value and growth, growing to a vision, maintaining the course towards it, while keeping the company together so it is not ruined before it even gets out of the gate? Well, he has been and is doing that.

Communicate? Well he has been and is still doing that? YES, he has quieted down, has he started out simply wanting to give all the shareholders the best viewpoint he could with real time information. What his mistake was, was completely under estimating how vile, corrupt, manipulated and nasty the pink marketplace is. He decided to waste less energy putting out news and focus on continuing to build the core company and keep chipping away at the audit. HOWEVER. Let's say Roger did it right, completely did the audit in the background this whole time. It's still the pink market, and Roger doesn't spend money on paid promos. The vile manipulated MM controlling pink market will still grind ANY pink stock without full gas to the floor the second volume days are lower. So, regardless there would be a ceiling. Maybe we held could have held lets say low teens this whole time. But the real payday doesn't come until QB and beyond. SO given that, I rather the stock came down as far as it has and buy a ton more like I have than sit in the low teens if we have to wait all the same. Sure, its a much harder thing to stomach, but the payoff will now be so much greater long run.

One can find the complete opposite in so many other of the 10k pinks, all communication but none of the other actual markers of growth. I'll take building long term TRUE value other those others any day.

There have been a TON of MOUNTAIN sized crumbs. Weekly photos, KTU coming online (more important the CAPABILITY of owning the whole supply chain and MORE games to come) Other locations begining to pop up to construction phase, GRO3 PO, 3rd party articles even, 1000's reviews. Huge SKU and retailer growth. 200+ staff without dilution.

The only frustration is in the wait itself. Every company i've been in, the IPO or acquisition took 50-100% longer than expected or even talked about by management when I joined. They tell me '1-2 years' and I would know what it would really take after assessing for a week. Always 3-5 years. Why??? Something Wrong Here??? No, it is simply the cumulative myriad of things that take effort, don't go quite as planned, some mistakes and lessons learned, just freaking business. Markets are forward focused. Management is positive and needs to be, so it is critical one sees the real 'crumbs' of growth, really sees the progress in limited information. The ONLY difference between those start ups I work for and AMFE is the start ups got VC (Venture Capital) money and a BOD of a few select folk to guide the ship. The build EVERYTHING first, then IPO. BUT, you aren't getting that company for pennies. You pay $10,20,50,100 for them, and THEY ARE STILL A RISK on the NASDAQ. But, when I joined those companies, I got MY options at $.50... why??? Because NOT EVERYTHING was built yet. If AMFE was a private company I can assure you the BOD would be ECSTATIC over what we have. The growth, the market potential, they would be giddy with excitement, they would get the freaking audit takes longer than anyone wants. BUT they would be in it for the LONG, building the LONG. Now unfortunately, we started out in the pinks, NOTHING Roger could do about that. So the BOD is the pink market. Not an ideal BOD at all, but it is what it is. However WE got to get those options super cheap. Getting to the QB (especially VERSUS starting out QB where the set up it to promote the company because it is QB, be wary of that) is like an IPO, different world, new level, reduced risk for fiscal risk from an institution standpoint. The irony is everyone always complains about the pinks, thinks the scams claims they don’t do the real work make a real company. Well now we have a rare gem, building a real company, putting in the real effort, but Roger is getting punished for building in THE RIGHT WAY. Yes, the pink markets are truly vile.

We will get to the QB, it won't be forever, it won't even be that much longer, just the moment from now until will feel like an eternity. It always does.

We will get some communication very soon I'll bet, and you will get those crumbs that you want.

Just remember all the crumbs that already exist.

Regardless of any claims. Roger is truly building long term value, and he is doing it for the shareholders. No dilution, Increasing Revenues. He is rewarding the true long shareholder. This is cannot be undervalued or under appreciated for just how rare it is to get a CEO who sacrifices himself in the short term, for a better payout for all in the long.

$$$$ AMFE $$$$

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