bspader, you have to understand how message boards
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Second, that forum also works directly with market makers to create a market for some of these unknown companies. This aspect is generally kept on the down low because of possible legality issues.
Finally, market makers pay people themselves to talk a stock down. Nearly everyone has been burned by one stock or another, so planting seeds of doubt is an easy thing to do.
Why do bashers target a particular stock? Easy money. However, some just sit on a board all day because they are lonely and arguing is their only social activity. Sad group of people.