“So here's the deal flash, every company looking
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Posted On: 05/31/2019 11:35:27 AM
“So here's the deal flash, every company looking to make an industry splash with new technology gives their meters away.”
I’m probably miscommunicating somehow... I don’t see how, but let me try to make it super clear: I think it’s a strategy that makes all the sense in the world, if you’re a big 4 company and 5.8 mil x $8 (best estimate) is half what you blow on some pointless marketing campaign. No argument there.
“Problem is in the industry the only tried and true way to get a new customer is by giving away your meter.”
If that’s the case, can you elaborate on why the “deep discount” track was touted for so long? It’s a bit counterintuitive tbh... I’d think a 50% discount would be enough to get some traction, but if that’s not the case and everyone in the industry knows this, why wasn’t that attempted sooner?
“But, here is the beauty of DECN's plan”
That’s been the M.O. for years now, though, no? How is J&J compatibility novel?
“Meters made in China range from $8-15”
I’ve already done the math above for 5.8 million meters... as of last reporting period DECN could get less than 50,000 meters before going bankrupt. So I think for anyone, the question of how this initiative is funded would be a major question. If it means DECN taking on a load of debt and making itself potentially vulnerable to another decade long disruption by a competitor, is that a sound strategy? If someone else is funding the initiative, what do they want in return?
“Deep discount” was for the previous “revolutionary” products... the ones that, as I’ve mentioned several times, a logical person would think would catch on like wildfire. Somehow that didn’t happen... hopefully this meter initiative will succeed where pricing failed.
I’m probably miscommunicating somehow... I don’t see how, but let me try to make it super clear: I think it’s a strategy that makes all the sense in the world, if you’re a big 4 company and 5.8 mil x $8 (best estimate) is half what you blow on some pointless marketing campaign. No argument there.
“Problem is in the industry the only tried and true way to get a new customer is by giving away your meter.”
If that’s the case, can you elaborate on why the “deep discount” track was touted for so long? It’s a bit counterintuitive tbh... I’d think a 50% discount would be enough to get some traction, but if that’s not the case and everyone in the industry knows this, why wasn’t that attempted sooner?
“But, here is the beauty of DECN's plan”
That’s been the M.O. for years now, though, no? How is J&J compatibility novel?
“Meters made in China range from $8-15”
I’ve already done the math above for 5.8 million meters... as of last reporting period DECN could get less than 50,000 meters before going bankrupt. So I think for anyone, the question of how this initiative is funded would be a major question. If it means DECN taking on a load of debt and making itself potentially vulnerable to another decade long disruption by a competitor, is that a sound strategy? If someone else is funding the initiative, what do they want in return?
“Deep discount” was for the previous “revolutionary” products... the ones that, as I’ve mentioned several times, a logical person would think would catch on like wildfire. Somehow that didn’t happen... hopefully this meter initiative will succeed where pricing failed.
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