Why does it seem to be so hard to understand what

Why does it seem to be so hard to understand what the headline of the press release states, and the text of the press release explains further?

Headline excerpt:

to Develop and Commercialize Brilacidin for Ulcerative Proctitis/Proctosigmoiditis

Quote:

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for the treatment of Ulcerative Proctitis/Ulcerative Proctosigmoiditis.

The non-binding term sheet also includes a Right of First Refusal for rights to Brilacidin for the treatment of more extensive forms of Inflammatory Bowel Disease, such as Ulcerative Colitis and Crohn’s Disease, and a Right of First Negotiation for rights to Brilacidin in other Gastrointestinal (GI) indications.

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Link to complete release:

http://www.ipharminc.com/press-release/2019/5...igmoiditis