$DIRV DirectView's record results for 2018 reflect
Post# of 10464
111% increase in SG&A
41% sales growth to a record $4.1 million
27% gross profit growth to a record $1.6 million
39% growth in product sales to a record $3.3 million
51% growth in services sales to a record $0.8 million
436 basis point gross profit margin decrease to 39.1%
46% growth in product gross profit to a record $1.7 million
Sales and gross profit trends continued to expand during 2018 and reflect strong product and services demand, while SG&A continues to reflect on-going committed investments in technology and additional customer-facing headcount.
Roger Ralston, DIRV's CEO stated: "DirectView's record 2018 performance is a reflection of our strategy to be the best in the industry across all facets of the customer experience, from system design, to installation, to post installation support. Our team's customer first focus has generated the highest sales and profits of any year in our history. Additionally, our focus on delivering a world class customer experience is fueled by the investments we continue making in our team as we continue to grow the company within the areas of people, process, and technology."
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