Thinking a little about the partnership with Adobe
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Posted On: 05/09/2019 11:35:16 PM
Thinking a little about the partnership with Adobe/Marketo. If I misunderstand something please someone correct me. Some of this is re-posted stuff...
Marketo's and Verb's tech seems to lend itself to improving Adobe's Marketing Cloud portion of the Adobe Experience Cloud . In addition to probably enhancing other existing Adobe offerings. I see Marketo Engage is listed as a product on Adobe's site. But I just wanted to focus on Marketing Cloud for now.
Q: How much revenue is Adobe making from Experience Cloud?
A: [In 2017]Adobe Experience Cloud achieved record revenue of $550 million, which represents 18 percent year-over-year growth.
Q: How much is an Adobe Experience Cloud license?
Q: How much is a Marketing Cloud license?
A: Still don't know.
Q: Who's using Marketing Cloud?
Q: What are Adobe's projections for Experience Cloud?
(of course, rely on your own DD, not this)
Marketo's and Verb's tech seems to lend itself to improving Adobe's Marketing Cloud portion of the Adobe Experience Cloud . In addition to probably enhancing other existing Adobe offerings. I see Marketo Engage is listed as a product on Adobe's site. But I just wanted to focus on Marketing Cloud for now.
Q: How much revenue is Adobe making from Experience Cloud?
A: [In 2017]Adobe Experience Cloud achieved record revenue of $550 million, which represents 18 percent year-over-year growth.
Q: How much is an Adobe Experience Cloud license?
Quote:
Adobe's Pricing Model
Generally the pricing models are something like a cut of your spending through the service or a figure derived from a number of server hits. The license alone costs $450,000 on average.
All this is not to mention implementation and consultancy fees that can range into the hundreds of thousands.
Most realistic estimates are that you need to be talking about more than $50,000 to even get a foot in the door.
Q: How much is a Marketing Cloud license?
A: Still don't know.
Quote:
Adobe Experience Cloud is very comprehensive, consisting of three service groups: Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Analytics Cloud. Each of these contains a number of different products, each with their own pricing system.
Q: Who's using Marketing Cloud?
Quote:
Companies Using Adobe Marketing Cloud
We have found 79,651 companies that use Adobe Marketing Cloud. The companies using Adobe Marketing Cloud are most often found in United States and in the Financial Services industry. Adobe Marketing Cloud is most often used by companies with 10-50 employees and 1M-10M dollars in revenue. Our data for Adobe Marketing Cloud usage goes back as far as 3 years and 3 months.
Q: What are Adobe's projections for Experience Cloud?
Quote:
From this Adobe Oct. 2018 PDF:
- FY2018 Adobe Experience Cloud Subscription Revenue = $1.9B
- 2021 "Market Opportunity" for Marketing Cloud = $37.6B
(of course, rely on your own DD, not this)
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