I asked Joe on Facebook, as a reply to his post of
Post# of 36537
"I would not do that because we have competition, so let’s say my device costs 5.00 a piece, and my test is the highest accurate test out of all competition say by 2% which many would live with if they can get the #2 guys at 4.50 a test, so telling the competition how much they have to beat my price with is not a good thing in medical, now in this country it does not matter because blood test kits are a universal price as far as reimbursement, unfortunately this is a Malaria new test kit and not for USA since we don’t have Malaria here."
So, I assume that means we are slightly more than the next guy, with a more accurate test, that would hopefully save more lives by being more accurate, therefore they are willing to pay that slightly more.