Read the article that was posted. Found this inter
Post# of 40991
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Posted On: 04/30/2019 4:42:35 PM
Read the article that was posted. Found this interesting tidbit. Note that bSafeMobile is priced at $175 . Compare that against what the survey participants are willing to pay for DD apps.
5.3. Buying versus Not Buying
A second central question was to examine participants’ willingness to purchase the applications. Additionally, participants were also asked how much they were willing to pay for the purchase of the applications. This information can provide an indication of the importance of the applications to the participant and can also provide guidance to the developers of these types of applications. Three options were given: (i) less than 5 US dollars, (ii) 6-10 US dollars, and (iii) US 11 to 20 dollars. Approximately 54% (174 participants out of 321) were willing to buy the iTraffic application if it was not free (Figure 2). Male, middle-aged, and Qatari drivers showed more willingness to buy the iTraffic application. The results showed that 122 participants were willing to pay $5 or less, 32 participants were willing to spend $6 to $10, and 8 of them were willing to buy the application for the higher cost of 11- 20 dollars. One hundred and twenty-six (126) participants (58.3%) were willing to buy the Salamtek application out of the 221 that are going to install even if it was not free (Figure 2). Female, young and middle-aged, and Qatari drivers showed more willingness to buy the Salamtek application. Ninety-five (95) participants (86.4%) were willing to pay $5 or less, 13 participants were willing to spend $6 to $10, and 2 of them were willing to buy the application for the higher cost of 11-20 dollars.
5.3. Buying versus Not Buying
A second central question was to examine participants’ willingness to purchase the applications. Additionally, participants were also asked how much they were willing to pay for the purchase of the applications. This information can provide an indication of the importance of the applications to the participant and can also provide guidance to the developers of these types of applications. Three options were given: (i) less than 5 US dollars, (ii) 6-10 US dollars, and (iii) US 11 to 20 dollars. Approximately 54% (174 participants out of 321) were willing to buy the iTraffic application if it was not free (Figure 2). Male, middle-aged, and Qatari drivers showed more willingness to buy the iTraffic application. The results showed that 122 participants were willing to pay $5 or less, 32 participants were willing to spend $6 to $10, and 8 of them were willing to buy the application for the higher cost of 11- 20 dollars. One hundred and twenty-six (126) participants (58.3%) were willing to buy the Salamtek application out of the 221 that are going to install even if it was not free (Figure 2). Female, young and middle-aged, and Qatari drivers showed more willingness to buy the Salamtek application. Ninety-five (95) participants (86.4%) were willing to pay $5 or less, 13 participants were willing to spend $6 to $10, and 2 of them were willing to buy the application for the higher cost of 11-20 dollars.
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