OTCQB $WCVC Article out -CBD-infused food and beverages- WCVC Article out.
Indeed, CBD is making its way into food and beverages across the nation. In edible form, one can find CBD in a growing array of beverages, as well as everything from gummies and caramels to baked goods and gourmet food items. Interest in such products includes everyone from millennials of legal age to senior citizens.
CBD food and beverages can be found not just in packaged products available in specialty stores but also on restaurant menus. One interesting example is that of Illegal Burger, one of two growing restaurant chains owned by West Coast Ventures Group Corp (OTCMKTS:WCVC).
Illegal Burger had already made a name for itself in Denver when its Vegan Burger won a Top Ten Vegan Burger award—no small feat in one of the hip capitals in the States. Now, the restaurant is joining the market by way of CBD-infused fast food.
First, it introduced Cannastick, a CBD “delivery system” that is inserted into the burger while it is being grilled. Says Jim Nixon, founder of Illegal Burger and CEO of WCVC: “We enjoy bringing healthy ingredients to our customers, grass-fed never-frozen beef, and fresh buns baked daily. Cannasticks give us a great way to introduce the anti-inflammatory properties of CBD to our menu. The pre-dosed format takes out all the guesswork and helps us deliver a consistent, delicious, and healthy product.”
Next on the list: rolling out CBD-infused menu items, with a launch in mid-April as part of the legendary 420 festivities.
Rather than being an oddity, Illegal Burger is part of a larger trend towards CBD edibles. A recent survey found that a lot of people are still learning about CBD and have yet to try it in any form. However, of those who were interested, the largest percentage said they would be “most likely to try an edible.” And even those who are not part of its target market are aware of CBD having favorable perceptions.