When? About a year ago or so. Steve - the CEO - made a terrible decision to borrow a few hundred $K at ridiculous "rates" - including a 50% reduction in PPS to note holders with a reason to drive the PPS down. So, the note holders benefited greatly by a year long reduction in the PPS and then get the "bonus" of buying shares at 50% off. A Finance guy would have been more conservative. A Sales guy just thinks they can "out sell" a bad decision. It is very likely that the TA had to be gagged to keep this decision from causing the entire business model to unravel. He needed time to "out sell" this decision. It looks like he has. Let's hope lessons were learned. Yes, I was a Finance guy and the Sales guys drove me crazy with their WAGs.