Dalllas, Texas, April 10, 2019 (GLOBE NEWSWIRE) -- The report on the global kombucha market offers key insights into the latest developments. It analyzes the recent trends, drivers, and challenges affecting the market space for the kombucha sector. It also provides an analysis of emerging trends and opportunities in the market. The market, by product, is segmented as organic and non-organic drinks; and by type, it is segmented into original and flavored. Flavored is further segmented into herbs & spices, fruits, flowers, and others. Others segment includes vegetable-based kombucha drinks
The global kombucha market value crossed USD 1.24 billion in 2018. The market is likely to expand at a double-digit growth rate by 2025, as a result of rising consumer preferences for functional beverages that are characterized by a high probiotic content. The recent entry of kombucha in the commercial market has encouraged more number of players to enter the value chain to address future demand.
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The distribution channel includes supermarkets/ hypermarkets, health stores, online channels, and others. Additionally, the market is regionally segmented into North America, Europe, Asia Pacific, South America, and Middle & Africa. We have also provided market sizing and projections for key countries across each of these regions.
The global kombucha industry depicts high market fragmentation, due to a significant presence of numerous regional and local players. Additionally, the majority of these players currently have a low presence overseas. Top food & beverage companies such as The Hain Celestial Group, Inc., PepsiCo (KeVita), and GT’s Kombucha have a wider presence within the global kombucha market.
North America is considered to be one of the fast-growing opportunities for kombucha over the forecast period. U.S. is a highly competitive souk in the North America region, especially for market players with a large consumer base as a consequence of high adoption rates of organic and probiotic health drinks. The country accounted for more than 65% share in North America in 2018.
The “ Global Kombucha Market Size 2017 By Product (Organic, Non-organic), By Type [Original, flavored (Herbs & Spices, Fruits, Flowers)], By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers), By Region (US, Canada, Mexico, Germany, UK, France, Spain, Russia, China, Japan, India, Australia, Brazil, Argentina, and South Africa) and Forecast 2018 to 2025” study provides an elaborative view of historic, present and forecasted market estimates.
In 2018, the organic product segment captured more than 90% of the global kombucha market share. Higher nutrient content and freshness of these organic foods and beverages in comparison to non-organic has resulted in off the shelf availability for the consumers. Among the flavored kombucha types, fruity flavors are highly preferred by consumers as it aids in masking the unpleasant taste of the final product.
The online retail segment among the major distribution channels is likely to witness the fastest growth at a CAGR of 14.3% from 2018 to 2025. This mode of distribution overcomes the geographical limitation witnessed in the case of offline or physical retail channels. Furthermore, this saves the time of consumers that involves traveling for product purchase.
The online distribution channel adds a “comfort” element, as the consumer can buy kombucha from homes and offices, avail discounts in product pricing, and also receive quick online support for any purchase and product dispatch related issues. This has resulted in a substantial increase in online shoppers over recent years. A wide collection of kombucha products is available on online portals of individual manufacturers as well as other e-commerce websites, thus enabling the vendors to enhance their reach in the local and regional markets and overseas.
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Companies including Allianz SE, Munich Reinsurance America, Inc., American Express Company, Travelex Insurance Services, Atlas Travel Insurance Services Ltd, Aviva PLC, Saga Plc, Bajaj Finserv Limited, China Pacific Life Insurance Co., Ltd., MS&AD Insurance Group Holdings, Inc., Munich Reinsurance Company, Ping An Insurance Company of China, Ltd., China Life Insurance Company Limited., MAPFRE Insurance Company Inc., Prudential Financial Inc., and Chubb Limited amongst others have a broader presence within the global market.
Kombucha Continues to Dominate the Fermented Soft Drinks Market
- Kombucha has been dominating the fermented dinks market since 2016, followed by Kefir water and Switchel.
- Kefir and In 2016, the global consumption for Kombucha was projected to be 82,960.0 kilo liters.
- The consumption of Kombucha in the U.K. was projected to be 2,930.9 kilo liters and it assessed to extent 27,803.9 kilo liters by the end of 2025.
- In 2016, revenue from online shops in Russia was expected to be US$ 14.25 million and it is likely to grow 27,803.9 kilo liters over the forecast period.
- In 2018, the global kombucha market size was expected to be US$ 1.24 billion.
Major points from Table of Contents: Chapter 1. Executive Summary Chapter 2. Research Methodology Chapter 3. Market Outlook Chapter 4. Kombucha Market Overview, By Product Chapter 5. Kombucha Market Overview, By Type Chapter 6. Kombucha Market Overview, By Distribution Channel Chapter 7. Kombucha Market Overview, By Region Chapter 8. Industry Structure Chapter 9. Company Profiles
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