What I sorta figure they are doing now with the Ad
Post# of 40989
Then when its at the peak they will wham bam with there campaign to get the most bang for there buck... I'm sure it could have been described differently but I believe all get what I'm talking about.
Like with any product if you've got the BIG BUZZ going on about a problem /or anything else then you hit hard with the solution.
JMO: