Honestly, me personally, not sure what to expect.

Honestly, me personally, not sure what to expect. The deal is with a private label. Generally, private label companies distribute to one or more retailers. The retailers then sell the product using their own brand label. In my mind, even when the advertisements begin, we may or may not recognize the product as BSafeMobile/FleetSafer. I would also doubt they'd carry the Cogosense brand.

I may be way off base. Just speculating at this point.