$INND ROSEVILLE, Calif., April 03, 2019 (GLOBE NE
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ROSEVILLE, Calif., April 03, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- InnerScope Hearing Technologies Inc. (OTCQB: INND) ("InnerScope", a manufacturer and Direct-to-Consumer ("DTC" distributor/retailer of FDA-Registered Hearing Aids, Personal Sound Amplifier Products ("Hearing Products", Hearing Related Treatment Therapies, Doctor-Formulated Dietary Hearing Supplements and proprietary CBD Oil for Tinnitus ("Hearing Health Products" (collectively "Hearing Product Portfolio", announced today as part of the previously announced Agreement with Sears Holding Corporation (OTCPINK: SHLDQ) (the "Agreement", InnerScope will offer its High Quality Premium FDA-Registered Affordable Direct-to-Consumer Hearing Products & its Hearing Health Products on Kmart.com as a Kmart Marketplace Vendor. Starting April 4, 2019, the Agreement allows InnerScope's Hearing Products to be sold and purchased on Kmart.com by going directly to www.Kmart.com/seller/InnerScopeHearing or on Sears.com at www.Sears.com/seller/InnerScopeHearing. Additionally, Kmart.com shoppers receive all of the same benefits that Sears.com offers including its "Moneyback Guarantee" through Kmart.com's secure transaction process and earn points to receive "CashBack" benefits through its "Get Shop Your Way" on ShopYourWay.com. InnerScope will be also launching, in addition to its Hearing Products, three Doctor-Formulated Dietary Hearing Supplements along with its proprietary formulated CBD Oil for Tinnitus on both Kmart.com and Sears.com marketplaces.
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INND PR April 3
InnerScope's Hearing Product Portfolio offered on Kmart.com and Sears.com further strengthens InnerScope's growth and focus on price leadership across all sales channels. InnerScope's strategy is to continue to disrupt the current hearing aid industry (estimated at $10 billion globally) by offering the latest in High Quality Hearing Aids at factory-direct pricing through its DTC Hearing Aid Delivery Process, saving consumers thousands of dollars without leaving the comfort of their home.
Moreover, InnerScope believes in part based on continuing to further drive the public awareness message about hearing loss, along with the announcement last year of its "Hearing Better in America" ("HBIA" marketing campaign on the health consequences caused by untreated hearing loss, an industry-wide campaign has been initiated to promote hearing awareness supported by the leading professional industry associations. According to The HearingReview published March 14, 2019, the Hearing Industries Association (HIA), in partnership with the Hearing Loss Association of America (HLAA), the American Academy of Audiology (AAA), the Academy of Doctors of Audiology (ADA), and the International Hearing Society (IHS), has launched a public awareness campaign to promote better hearing called "Hear Well. Stay Vital."
InnerScope's HBIA marketing campaign targets the 40 million+ Americans who are currently suffering from the multiple health and cognitive issues related to untreated hearing loss (mainly due to not having easy access to affordable hearing aids). InnerScope expects the hearing industry's "Hear Well. Stay Vital." awareness campaign will help drive more awareness for those 40 million+ Americans to seek better hearing through purchasing hearing aids. InnerScope is well positioned with its affordable Hearing Products and believes it will capture additional hearing aids sales through its strategic distribution partners like Kmart.com, Sears.com and Walmart.com.
"Kmart.com customers can enjoy InnerScope's brand of High-Quality Hearing Products at ridiculously low-prices compared to similar products," said Matthew Moore, CEO, InnerScope Hearing Technology. "In fact, we are proud to be the only FDA-Registered Hearing Aid vendor on Kmart.com."
"InnerScope, by offering its Hearing Product Portfolio on Kmart.com, is keeping with Kmart's long-standing tradition of providing its customers awesome savings on quality products and exclusive brands. We anticipate through both the Kmart.com and Sears.com eCommerce platforms, InnerScope will continue to deliver strong sales growth across these sales channels. InnerScope plans to be the global leader in the $10 billion hearing industry by continuing to introduce new innovative hearing related products to its Hearing Product Portfolio while adding new 'Big Box' global strategic distribution partnerships and sales channels," Mr. Moore concluded.
About InnerScope Hearing Technologies ("INND"