$LFER NEW YORK, April 03, 2019 (GLOBE NEWSWIRE)
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Posted On: 04/03/2019 7:23:13 AM
$LFER
NEW YORK, April 03, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- Life On Earth, Inc. (OTCQB: LFER) announced that it was featured in one of the beverage industry’s most influential publications, BevNet.com, Inc., with an exclusive article titled, “Post-Acquisition Streak, Life On Earth Set for 2019 Sales Push”. The article highlights the company’s overall growth strategy with its brands for 2019 and beyond, and gives insight into its positioning with upcoming innovations and new product launches.
LIFE ON EARTH THREE DISTINCT BEVERAGE BRANDS
LFER PR April 3
Below is an excerpt, and a link to the entire article can be found at the following link:
https://www.bevnet.com/news/2019/post-acquisi...sales-push
Article Excerpt; Post-Acquisition Streak, Life On Earth Set for 2019 Sales Push
Martín Caballero Apr. 1, 2019 at 4:50 pm
Despite a busy past 12 months, 2019 can be considered Year Zero for Life On Earth.
After spending a year and a half acquiring and developing three distinct beverage brands — Just Chill, Wild Poppy, and Victoria’s Kitchen — Life on Earth president JC Romagosa said the New York-based beverage company is now gearing up to begin supporting those products with a concerted sales and marketing push.
The publicly traded company is coming off its first Natural Products Expo West trade show, and just hired a publicist and social media manager.
“What we’ve been doing is improving these brands from soup to nuts, including supply chain, production, branding, and design,” Romagosa told BevNET last week. “We’ve spent months building the infrastructure of the operating company, and now it’s time to push sales.”
Life On Earth’s approach thus far has been to seek opportunities to acquire struggling beverage brands in need of a turnaround and reposition them for success. The company, formerly known as Hispanica International, acquired Los Angeles-based almond water and lemonade brand Victoria’s Kitchen in October 2017, and followed that by picking up natural relaxation drink Just Chill in August and adding juice and soda maker Wild Poppy to its portfolio this year.
About BevNET.com, Inc.
BevNET.com is the leading beverage-oriented media company, producing a web site, print magazine, and live conference series. The company was founded in 1996 by John Craven, with its mission to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community.
Since its inception, BevNET.com has become a recognized authority on the beverage industry. BevNET.com and its employees are often used as sources for media publications looking for industry information, including the New York Times, Wall Street Journal, Detroit Free Press, CNBC and Wired Magazine.
BevNET has offices in Watertown, MA, New York, NY, and San Diego, CA.
About Life On Earth, Inc.
Life On Earth, Inc. is a lifestyle beverage company focused on growing its portfolio of brands in the all-natural, innovative, healthier and “better for you” beverage market. The Company sells its products throughout the United States with third-party distributors, wholesalers and retailers, as well as through two of its own distribution subsidiaries in Northern California and the NYC Metro area.
The Company owns, markets and distributes two proprietary beverage brands, including:
Just Chill® – www.drinkjustchill.com
Victoria’s Kitchen™ - www.drinkvictoriaskitchen.com
For more information, please visit our corporate website - www.lifeonearthinc.com
Investors and corporate inquiries, please contact: info@lifeonearthinc.com | (646) 844-9897
NEW YORK, April 03, 2019 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- Life On Earth, Inc. (OTCQB: LFER) announced that it was featured in one of the beverage industry’s most influential publications, BevNet.com, Inc., with an exclusive article titled, “Post-Acquisition Streak, Life On Earth Set for 2019 Sales Push”. The article highlights the company’s overall growth strategy with its brands for 2019 and beyond, and gives insight into its positioning with upcoming innovations and new product launches.
LIFE ON EARTH THREE DISTINCT BEVERAGE BRANDS
LFER PR April 3
Below is an excerpt, and a link to the entire article can be found at the following link:
https://www.bevnet.com/news/2019/post-acquisi...sales-push
Article Excerpt; Post-Acquisition Streak, Life On Earth Set for 2019 Sales Push
Martín Caballero Apr. 1, 2019 at 4:50 pm
Despite a busy past 12 months, 2019 can be considered Year Zero for Life On Earth.
After spending a year and a half acquiring and developing three distinct beverage brands — Just Chill, Wild Poppy, and Victoria’s Kitchen — Life on Earth president JC Romagosa said the New York-based beverage company is now gearing up to begin supporting those products with a concerted sales and marketing push.
The publicly traded company is coming off its first Natural Products Expo West trade show, and just hired a publicist and social media manager.
“What we’ve been doing is improving these brands from soup to nuts, including supply chain, production, branding, and design,” Romagosa told BevNET last week. “We’ve spent months building the infrastructure of the operating company, and now it’s time to push sales.”
Life On Earth’s approach thus far has been to seek opportunities to acquire struggling beverage brands in need of a turnaround and reposition them for success. The company, formerly known as Hispanica International, acquired Los Angeles-based almond water and lemonade brand Victoria’s Kitchen in October 2017, and followed that by picking up natural relaxation drink Just Chill in August and adding juice and soda maker Wild Poppy to its portfolio this year.
About BevNET.com, Inc.
BevNET.com is the leading beverage-oriented media company, producing a web site, print magazine, and live conference series. The company was founded in 1996 by John Craven, with its mission to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community.
Since its inception, BevNET.com has become a recognized authority on the beverage industry. BevNET.com and its employees are often used as sources for media publications looking for industry information, including the New York Times, Wall Street Journal, Detroit Free Press, CNBC and Wired Magazine.
BevNET has offices in Watertown, MA, New York, NY, and San Diego, CA.
About Life On Earth, Inc.
Life On Earth, Inc. is a lifestyle beverage company focused on growing its portfolio of brands in the all-natural, innovative, healthier and “better for you” beverage market. The Company sells its products throughout the United States with third-party distributors, wholesalers and retailers, as well as through two of its own distribution subsidiaries in Northern California and the NYC Metro area.
The Company owns, markets and distributes two proprietary beverage brands, including:
Just Chill® – www.drinkjustchill.com
Victoria’s Kitchen™ - www.drinkvictoriaskitchen.com
For more information, please visit our corporate website - www.lifeonearthinc.com
Investors and corporate inquiries, please contact: info@lifeonearthinc.com | (646) 844-9897
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