i need some one to explain to this non sales perso

i need some one to explain to this non sales person why we never get an update till after the market closes. seems to me it would bring more sales if the report was done early ( catch the buzz) rather than later. instead of late tuesday, how about early wednesday. why all the late fridays? if i was a sales person, i wouldn't think going to company X at 4:50 pm on a friday before a holiday to be a good time for a sale. i liken this to the VOICE. if your an early contestant, you get a chair turn. if your at the end of the line, and all coaches have only one pick left, your chance of not getting picked is much greater. what's the benefit to always being after hours, or the weekend? i truly don't understand how being last is a good thing for sales. any body know why this is a savvy sales ploy? jmo