If you like the PL's, why not then do white labeling??? there isn't that much difference, just that Steve might get a better price for the PL per unit, but we need to sell the product even with PL deals they can stop buying the product at any given time unless he has them in a different type contact.
The way Steve is stating he has several PL Deals to me it looks pretty much like white labeling just PL deal sounds better to some.