NetworkNewsBreaks – Phivida Holdings Inc. (CSE:
Post# of 29
Premium functional food and beverage company Phivida Holdings (CSE: VIDA) (OTCQX: PHVAF) this morning announced its entry into a strategic partnership with Green Glass Global, a leading beverage brokerage firm that specializes in on-premise national accounts for the specialty drinks sector. According to the update, the partnership will focus on placing Phivida’s Oki beverage line products in premium hospitality outlets across the United States. “We are really excited to partner with Green Glass Global to represent our Oki beverage brand nationally in the on-premise channel,” Phivida Chief Commercial Officer Doug Campbell said in the news release. “The on-premise channel represents a significant strategic opportunity for us to gain listings in the very best restaurants, hotels, gyms, cafes and bars in the country – all areas that are great opportunities to build trial and awareness for our Oki brand. Bob McLachlan and his team are some of the best in the business in this channel, and we are excited to be working with them in this exciting new category.”
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