$DIRV Directview Holdings Inc (OTCMKTS:DIRV): The Rubber

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$DIRV Directview Holdings Inc (OTCMKTSIRV): The Rubber Meets the Road


Directview Holdings Inc (OTCMKTSIRV) shares have put in a base of support around recent levels and it may be time to take a more thorough look at this one. The company recently announced that, in a show of confidence, the Company’s Chairman and CEO, Roger Ralston, is taking approximately $1.8M in debt owed to him from DirectView (consisting of money he invested, along with accrued salary), and has agreed to convert that debt into equity of the company or preferred shares.

According to the release, “For DirectView Holdings Chairman and CEO, Roger Ralston, the exchange of debt for additional equity in the Company, reinforces his positive outlook on DirectView. This comes as part of a roll-up strategy Mr. Ralston initiated to reduce debt and support DirectView’s ongoing business plans; including its acquisition and growth strategy. The CEO’s exchange of debt to equity is the next step in the Company’s roll-up strategy to reduce debt and tighten its balance sheet, following DirectView’s previously announced settlement agreement to retire outstanding convertible debt [see DirectView Successfully Enters Into Agreement to Retire Outstanding Convertible Debt Agreement].”

DirectView Holdings Inc. (OTCMKTSIRV) provides video surveillance solutions and teleconferencing products and services to businesses and organizations.

The company operates in two divisions, Security (Video Surveillance) and Video Conferencing. The Security division offers technologies in surveillance systems providing onsite and remote video and audio surveillance, digital video recording, and services. It also sells and installs surveillance systems; and sells maintenance agreements.

The company sells its products and services in the United States and internationally through direct sales force, referrals, and its Websites.

The Video Conferencing division offers teleconferencing products and services that enable clients to conduct remote meetings by linking participants in geographically dispersed locations. It is involved in the sale of conferencing services based upon usage, the sale and installation of video equipment, and the sale of maintenance agreements.

This division primarily provides conferencing products and services to numerous organizations ranging from law firms, banks, high tech companies and government organizations.

Recently, we have seen this company move into close proximity with the multi-billion dollar cannabis space, as well as ink a series of major new contracts with large-scale retailers. Naturally, this puts the company into the big leagues, as the market has started to see.



Location of Money = Location of Mouth

As noted above, DIRV just announced that, in a show of confidence, the Company’s Chairman and CEO, Roger Ralston, is taking approximately $1.8M in debt owed to him from DirectView (consisting of money he invested, along with accrued salary), and has agreed to convert that debt into equity of the company or preferred shares.

DIRV shares maybe haven’t really reacted to this particular headline. But it hasn’t mattered. Shares are doing well, up about 8% in the past week.

Roger Ralston, Chairman and CEO of DirectView, said, “For any successful holding company, an outlook that instills confidence among management and subsidiaries is a real morale booster, and it’s a critical component to future growth, productivity, and success. I’m happy to report that in our case, this outlook is shared among all of our team members. DirectView Holdings is having a stellar year thus far with Virtual Surveillance and DirectView Security Systems finishing several projects, ApexCCTV reporting record sales and traffic, and our management working diligently on closing our next big acquisition. As a firm believer in DirectView, I am opting to exchange the $1.8M owed to me [from DirectView] for the preferred shares of a Company I am confident in and commited to.”

Directview Holdings Inc (OTCMKTSIRV) generated sales of $1M, according to information released in the company’s most recent quarterly financial report. In addition, the company is sitting on cash levels at $180K.
Consider all my posts my opinion and not advice to buy or sell anything. I post on stocks I own or am considering owning. Do your own DD!
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