Seems like an easy sell to me. Couple hundred bucks to save lives and reduce injuries to loved ones AND employees. REDUCE premiums AND claims & liabilities for Insurance Companies AND their customers. What a no brainer!! We buy cars with : leather seats; heated & cooled seats; top shelf stereos; sun/moon roofs; 2 sun/moon roofs; automatic mirrors ( God forbid a mirror gets a scratch); heated mirrors; rear view cameras ( gotta stop those 5 mph accidents in the driveway); full size spare; pin stripes; etc etc